It was nice knowing you, but I’m outta here.

So I’m officially scared shitless. (Is that a real word?)
outta here
Today is the day I leave for the 10-day retreat I told you about here. It’s crazy because I tend to be a pretty fearless mofo.

But facing yourself is scary as hell. I know three people that have been to this retreat. Every single one of them came back a different person.

So this is my farewell to you.

  • I’m prepared to fully become a new me.
  • I’m prepared to drop the bullshit.
  • I’m prepared to get real.
  • I’m prepares to finally meet myself.

So, it’s been nice knowing you. My old self is outta here.

There’s a chance the new me might never come back to this.

If so, then this is goodbye.

If not, then I’ll let you know how it all went.

Talk soon (or maybe not),
Matt “Leavin’ On A Jet Plane” Trainer

P.S. We’ve had some tech glitches with the postcard training calls.

But they’ve all been fixed and it’s kicking ass again.

Go here now to get in on it >>>


The Fetal Position: Not just for babies anymore

girl-cryingThis was a rough week for me personally.

I’m not afraid to admit that I’ve been going through a bit of a mid-life crisis. I really hate that term but I don’t know what else to call it.

I think my next email might have the subject line:
“Why my midlife crisis is bullshit”

Anyway, it’s been an emotional roller coaster for me the last few weeks. This week I hit bottom. I ended up on my couch in the fetal position crying like a little girl.

So nutty.

It all started a few weeks ago.

I signed up to attend a 10-day “get your shit straight” retreat. At the retreat there’s no contact with the outside world. No phone, no internet, no email, no TV, no radio, no contact at all with anyone you know. It’s just 10 straight days of dealing with all your “shit” and getting it straight.

It’s not a silent retreat. The retreat focuses on everything negative that happened to you from birth to about 13 years old. During those formative years we are by nature very self-centered. So anything negative can affect your behavior for the rest of your life.

Usually we end up doing one of two things:

  1. Mimicking the bad behaviors of our parents to try to “win their love”
  2. Rebelling against those behaviors

The problem is that those behaviors get deeply programmed and we run on autopilot repeating them over and over.

In my prep for this retreat they had me to do an 8-hour-long assessment of any potential negative behaviors I have “inherited” from my parents. That exercise really created some emotional issues for me.

I started remembering so many crazy things from my childhood that I’d completely forgotten about or “repressed”.

It’s gotta be one of the hardest things I’ve ever done.

All seemed to be fine until the next day.

I was having a typical Internet business day when I got an email. It was from someone trying to get in on the postcard traffic call with Luke and me.

They couldn’t connect.

This has been an ongoing issue so I got pretty upset about it.

Ok let me rephrase that:

I completely LOST IT.

I mean I COMPLETELY fell apart.

I ended up in balled up a fetal position crying my guts out for several hours.

WTF? Yeah I know.

What I realize now is that exercise I did a few days ago released some pent up emotions and memories that were DECADES old. It was like a volcano blowing its top. I couldn’t stop it if I wanted to. It was an unreal sight and pretty embarrassing but real nonetheless.

The good news is that my volcano has vented and now I feel some weight lifted. I’m still walking around in a bit of a funk but much better than I was.

I’ve struggled to sit down and write an email for many days now.

All I could do was stare at the screen. So weird.

Now you know why you haven’t heard from me.

Anyway, on Thursday I leave for this retreat. I’m not sure what’s gonna happen but from what I’ve heard about it, I’ll come back a different person…sorta.

I’m scared and excited at the same time.

Not sure where I’m going for this email so I’ll stop there.

I’ll be in touch this week before I head out for 10 days.

Talk soon,
Matt “Little Girl” Trainer

P.S. Feels weird to do a promo of any sort in this email. But MANY people had an issue with connecting to the postcard traffic call so I’ll just put the replay link here.

Or here’s the bare link:



[Image source: Tumbler]

Darth Vader helmet and a fat suit. Let the games begin…

As I got out of the taxi my heart sank. Then it started pounding. I’d never been so nervous in ALL my life.

“Am I completely crazy?” the voice in my head kept saying. As I watched the taxi drive away I was frozen in fear.

Then I saw my beautiful wife walking towards me. She was laughing like I’d never seen her laugh before.

She exclaimed,”You look awesome! Let’s get inside and have some fun.”

I couldn’t see anything through the dark helmet and the fogged over lenses. Man how did Darth Vader ever breath in this thing? It’s like a sauna. A solar heated one at that.

The shocked faces of the people in line made my heart pound even more.

“What the f*#k am I doing?” I keep saying to myself over and over.

I heard chuckles from the people in line. I heard one guy condescendingly say, “Man I don’t know about all THAT.”

He was basically calling me a freak in a passive aggressive way.

I begged my wife to leave. I can’t do this. It’s just too crazy.

—-Rewind to the previous night——

At dinner we were all excited about the Star Wars themed party coming the next day.

It was May 4th, the national Star Wars “geek out” day. And I was all in. 100% committed to geeking out.

I was begging everyone to wear a costume but no one was biting. vader-fat-suitOf course my wife was in. She’s always in as long as she can look hot.

I had what I thought would be the ultimate crazy costume.

I was right. (About the crazy part anyway)

——Back to the party——

I choked as I looked in the mirror. There I was, staring at Darth Vader.

I had become that character with the full replica helmet.

And a fat suit.

But not just any fat suit.

I was Darth Vader as a fat stripper.


What is wrong with me?


For weeks now I’ve been extolling the virtues of being yourself and being selfish. To take care of yourself first.

For weeks now I’ve been walking the talk. And it’s paid off in spades. Here’s the problem. Sometimes that shit is SCARY AS F*&K! It’s not always easy to really let yourself out. To let your freak flag fly.

But after the rollercoaster ride of emotions I went through on Star Wars Geek Out Day, I’m more convinced than ever it’s the only way to live.

Was I scared? Hell yeah.

Did I have a blast? Hell yeah times 1000.

Without emotions we are effectively dead.

I’ve been semi-dead for a long time. But no longer.

My cure was a Darth Vader helmet and a fat stripper costume.

What’s yours?

Matt “Sweating My Ass Off In That Helmet” Trainer

P.S. My wake up call came from two sources. One was my good friend Micheal Bernoff and the other was my own brain.

Bernoff showed me the exact steps to take to get anything I want in life. He teaches that here. Go there now. Your inner self is dying to learn this stuff.

The second part was my realization that SOLID email marketing is the key to ALL success online. You can learn about that here.

I know it’s scary. Believe me, I’ve pushed my own limits and it scared the shit out of me. But you know what? I wouldn’t trade it for the world now. I’m being myself and I love it.

If you don’t have that freedom then you are missing out on the wonders of all this life has to offer.

Go here and here to get started. Your life is on the line. Stop being semi-dead.

As Andy Dufresne in the movie Shawshank Redemption said:

“Get busy livin’ or get busy dyin’.”

And please send me pics of your craziness. It would be nice to not be alone in this. 🙂


Why I unfriended my mom on Facebook

This is one of the hardest emails I’ve ever written. It’s going to offend and shock many of you. But whatever. It is what it is. I’ve spent WAY too much of my life trying to please other people.

I’m done with that. Time to take care of me.

It took 42 years but I finally woke up.

So love it or hate it, this is raw and real.

Don’t like it? There’s an unsubscribe link at the bottom. Kick rocks.

—– Deeeeeeep breath. In. Out. In. Out. ——

OK here goes.

Today I unfriended my own mother on Facebook. It’s been a long time coming.

I’ve secretly wanted to do it FOR YEARS. I just didn’t have the balls. I knew I would feel majorly guilty. That’s pretty much how I’ve lived my whole life, in guilt.

Way not healthy.

In the last year I’ve learned a very hard lesson. It’s one that very counter-intuitive. But it’s SO essential to learn.

See, we’ve been taught that selfishness is wrong. Really wrong.

That fallacy has caused more pain and guilt than anything in the history of the world. (At least in my humble but very accurate opinion.)

The truth is that selfishness should be our first priority. (Wow that’s a crazy sentence. Read that again.)

Here’s why.

If you don’t take care of yourself first, it’s IMPOSSIBLE to be of any use to anyone else.

If you constantly put others needs before your own then you are giving the world a very diminished version of yourself. If you constantly push yourself down to appease others first then you make yourself small.

Over years of doing this that smaller version of yourself starts getting pissed off.

It wants to be known.
It wants to be seen.
It wants to be acknowledged.
It wants to be real.
We keep pushing ourselves inward. Making them small and more and more pissed. Eventually they FORCE themselves out.

This is a big chunk of what causes:

  • Drug addictions
  • Alcoholism
  • Failed marriages
  • Bankruptcy
  • Midlife crises
  • And so much more pain and guilt

But we all do it.

Because we’ve been taught wrong.

You should ALWAYS think about yourself FIRST in EVERYTHING.

Then, and ONLY then, should you think about others.

You before your spouse. You before your kids. You before your friends. You before your business. You before your acquaintances or business relationships.

You before your mom.

That’s what led to finally pulling the trigger on unfriending my mom on Facebook.

She’s not healthy for me and never has been. I know it’s an awful thing to say about your own mother. But it’s true.

I refuse to feel guilty about this. I’m simply done communicating with her.

She’s tried to make me feel small and unworthy my entire life.

I now know it’s just her own self worth that she’s projecting on to me. But whatever the reason. I’m done.

It took 42 years of pain and sorrow to do it but here I am.

And I feel great about it. I’m FINALLY making decisions and taking action that are FOR ME and me only. Not anyone else. I’ve finally learned the power of being selfish.

It’s amazing and I highly recommend it.

In the last several weeks since making this sweeping change to be extremely selfish, my entire life has changed.

I’m making more money and loving every minute of it.

I’m no longer a slave.

If you want what I have then join me here or here or here.

Just do something to make a radical shift.

Be the most selfish version of yourself that you can.

You are worth it.

Talk soon,


May 2, 2013

You will never make any money online

As I sat in front of my computer staring at the screen, tears started welling money

“There’s just too much to learn. This is all too hard,” I said to myself.

The year was 2005.

I was desperately trying to make first online business work.

I failed miserably.

I made EVERY mistake in the book.

  • I didn’t research the market.
  • I spent MONTHS creating a product that no one wanted.
  • I didn’t know how to sell.
  • I didn’t start with building a list

I spent tens of thousands of dollars on courses and tools only to watch NONE of it work.

It’s demoralizing.

“Everyone makes this all look so easy!” I used to scream in frustration.

That was always quickly followed up with more negative self-talk like:
“You will never make any money online.”

Here’s the thing, in 2005 it was a lot easier than now. And right now it’s easier than it will be a few years from now. It’s just how life works.

But here’s the REAL secret to all this.

Listen closely.

Lean in because I’m going to whisper it in your ear:
“None of that matters.”


Yep none of anything I’m talking about matters. Because you will never get anywhere if your head/mindset is screwed up. The bad news is that nearly 100% of us has a screwed up mindset.

There’s no shame in it. It’s just how society programs us.

But the good news is…

It’s VERY simple and easy to fix.

And my friend Micheal Bernoff will show you how in minutes.

There’s just a couple simple steps to get everything you’ve ever wanted in life.

  • Make more money
  • Forever defeat procrastination
  • Have better relationships
  • Become a rock star in everything do

For reals!   <—Love this grammar thing I’m learning

I know getting your head right is not as sexy as how to make a million dollars in the next 5 minutes.

But even if I did show you how to do that, you’d lose it all pretty damn fast if your head is messed up. That’s the same vicious cycle I was on for years until I discovered Michael’s stuff.

Go here now to register and get on the call. It’s a short training call but it will forever change your life.

I promise you that.

Talk soon,

Here’s the link again to register in case you missed it somehow or are lazy and scrolled to here.


May 1, 2013

Our ancestors were wussies

Our ancestors were weak.old fart

They were lame.

They were boring.

They could barely think.

They couldn’t even come up with a car much less something like the Internet or email.

I mean…DUH!

Why didn’t they just start out with WordPress blogs instead of futzing around with the printing press.


So boring.

Then to top it off they were all smaller, weaker and couldn’t even live to an average age of 50.

I mean COME ON!

Why are we so nostalgic when our ancestors were so clearly inferior?

I’m getting sick of all the praise heaped on the previous generations. I mean really. Did they come up with the George Foreman Grill? Or P90x? Or even Instagram?

Nope. Nope. And Nope.

They definitely did not even conceive of the New Technology of Success.

Enough said. I think I’ve proven my point.

Talk soon,
Matt “Stronger Than Grandpa” Trainer

P.S. OK so you should really come check out Michael Bernoff’s New Technology of Success.

Go here to register for the teleseminar.

He teaches a very cool way to get more done in 5 days than you get done in 5 months. That part alone is worth getting on the call.

And oh yeah, you’ll learn why your brain is holding you back from making all the money you’ve ever wanted.

Pretty much like our wussie ancestors.

So don’t be like them. Go get registered and learn how to not be weak and lame.