Work For Me Video Job Description

Sorry this is no longer available.

Hey all,
Press play to watch a video detailing a description of the work from home job I have available.

[mattsplayerWIDE]mattHiringVid081908[/mattsplayerWIDE]

If you want to work for me and learn how I run my seven-figure Internet business just go here and apply to start. Sorry this is no longer available.

Talk soon,
Matt

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July 29, 2008

Lot’s ‘o Moolah 101

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Believe it or not…

Here’s the formula for success on the Internet:
Traffic + Copywriting + Product = Lots ‘o moolah!

This “formula” was originally coined by James Brausch as:
Traffic + Copywriting + Product = Internet Business Success

My version is WAY better. 🙂

Let’s talk about the various parts of that formula.

Traffic

Traffic is silly term that really just means people. You need to be able get people to see your message in order to get any kind of success in a business. Most times it’s called advertising and/or promotion.

Traffic is absolutely critical. You simply MUST have traffic in order to succeed on the Internet.

Traffic is king. Without it you are sunk. It doesn’t matter how awesome your product is if nobody knows about it. You can have the best product in the world but without traffic (people) you won’t sell any. It would be the same as building the best widget ever created and then putting it in your closet where no one even sees it.

Enough about traffic, you get it. Traffic is just the first part of the formula. You can have all the traffic in the world but then you need…

Copywriting

This is another goofy word that really just means “message.” We already talked about getting a message in front of people in order to sell your fancy widget. Copywriting is the message they see.

What if you followed the first part and have tons of traffic? You have to have a great message to explain your product. What the hell are you going to say? What’s your “message”?

The message you use is called copywriting. Copywriting is nothing but words, BUT simple words are very powerful.

In your business you will measure the effectiveness of your message with a “conversion rate.” That’s heady way of saying, “How many people actually do the stuff I’m trying to get them to do?”

You want people that give you money…customers. You want to “convert” your traffic (the people) into customers (purchasers).

The words you use to tell them about your product will have a direct impact on how many of those people (traffic) will purchase.

You could say…

“I have a the best widget ever. It’s only $1. You can buy it from me now.”

Let’s say that message makes 1% of the people that hear it (traffic) purchase your widget. If you added something to your message — like a money back guarantee and an explanation of how it works and a list of ways that it is better than other widgets and a list of people who have tried it and what they thought about it — you will most likely get more people to buy it. That’s copywriting. What you say has a huge impact on your conversion rate.

Copywriting is just as critical as traffic.

But even with massive amounts of traffic and the best copywriting you still must have…

Product

There are tons of different kids of products. Even services are products. Your product could even be selling the previous to parts of the formula, traffic and copywriting. Just understand that a product is not just something that comes in a box.

Many people starting out in their own Internet business start with affiliate programs as their “product”. This just means that you are selling someone else’s product. It’s still a product.

Your product choice is very important. The “market” you choose is even more critical and can help narrow down your product choice. I always recommend that you start with the largest markets.

Usually when I start to teach about starting in large markets my students start to freak out about competition. I’ll put it very simply.

Competition is good! If there is no, or very little, competition, in the market you choose, it will be very hard for you to make money. It’s also a telltale sign that the market is not viable, otherwise there would be other people in that market selling stuff!

In later posts I’ll give you detailed teaching on why competition is good and how to use that competition to grow your business. For now just start with what many call the “happiness” markets. People will pay money to be happy. I’m sure you can think of the markets yourself.

Everyone wants to:
1. make more money

2. lose weight

3. look better

4. live longer

5. get along better with people

6. be entertained

Start out in one of those markets, or at least a market very close to that. Don’t try to sell to one-legged, hippy surfers who are also Ford drivers. The lack of competition will cause you massive problems and your market is so limited you won’t make much money. You want a market that you can “scale” into. Just make sure the market you choose is BIG and you will be OK.

Alright, those are the basics. I’ll go into much more detail in the future.

For now, get the free market research tool and start using it to brainstorm a product.

Don’t forget sign up for my blog announcement list in the form at the top right of this page so you don’t miss any of my incredibly insightful posts.

Now, get off your ass and do something productive!

Later,

Matt

July 28, 2008

Finally! The Snowball can kiss my ass!

Thanks to my buddy Mike Koenigs (Traffic Geyser dude) I finally can throw the stupid Snowball mic (by Blue Mics) in the trash!

I don’t even want to sell it or give it away…it’s that much of a piece of crap. Don’t buy one…ever.

I have yearned for a good quality USB mic for doing podcasts and videos for a long time. Finally I got a great recommendation from Mike about the Samson C01U.

It’s freakin’ killer AND cheaper than the really horrible Snowball! I definitely recommend this mic. Make sure you get it with the podcast kit that includes a cool stand, cable, and software. Killer deal at only $150.

A real mic for making videos…
(Click to see full-size)
New mic arrives!

Ready to rock!
(Click to see full-size)
Ready to rock!

Get one…immediately.
Ciao,
-Matt

July 18, 2008

One Minute Market Research?

Yes you really can do market niche research in one minute!
It used to take me about 15 minutes to research a market by hand. But my buddy Mike Koenigs (the big brain behind Traffic Geyser) gave me the idea to turn my techniques into a tool.

So I spent like a day to code the thing and test it and it works! Best of all, it’s free to all who want to use it!

Niche Goggles Screenshot
I decided to call it “Niche Goggles” which is really just a derivative of a name of another tool coming out soon from my buddies at Hexatrack. That tool will rock your world when you see and it will ALSO BE FREE! Stay tuned.

All you have to do is optin below and you will be directed to the install page for the Niche Goggles. Enjoy!

UPDATE: Sorry this tool is dead now. It lived a great life but its gone on to better things now.  🙂

July 18, 2008

Frank Kern’s Pen Island Studios returns!

[mattsplayer]10conversion_finalmyblog[/mattsplayer]

The talented (and wildly attractive) team at Pen Island Studios have been at it again, this time bringing you this killer video that shows you how to increase conversions without changing copy.

The report is free and the content can change your life! Ok maybe not but it’s pretty damn good if I say so myself.

P.S. At the time this was released, no one has yet to be injured on the electric skateboard. MoFo almost lost a toe, but he didn’t feel it so that doesn’t count. (Beer rules!)

Enjoy the badass editing by Andrew. He’s awesome. Don’t miss the Pen Island logo at the end. It’s worth the wait.

Go here to get the killer report after watching the video: 10conversionsecrets.com

NO the hot chick on the site it NOT single (I asked).

Enjoy,
Matt

March 23, 2008

Think you can’t get cheap PPC clicks on Google anymore? Guess again.

[mattsplayer]dominateAdwordsFrankVideo.flv[/mattsplayer]

Click the “Play” button to start the video.

You CAN Beat the Google Slap Once And For All:

Anyone who says you can’t is as full of crap as a stuffed turkey.

This video details a free report I wrote that details just one way to dominate Google Adwords in 2008.

I hope you enjoy it.

Please feel free to comment with any questions 🙂

Talk soon,
Matt