April 23, 2013

“Leave me alone! I’m tired of all your nonsense!”

I used to get really bothered by negative responses to my emails. I put a lot into this and I used to take it as a personal attack. But not anymore.

I actually enjoy them now…as weird as that sounds.

The subject line above was the exact response I got to my email from yesterday.

Here’s a screenshot:


It actually made me laugh and still does. I love it because it tells me I’m doing this right. I’m getting people emotionally involved. Fortunately I get loads of positive responses too.

People either like you or they don’t. I’d MUCH prefer someone to have strong emotional reactions to what I do that to just do a shoulder shrug or worse, be bored.

Boredom is the kiss of death.

See, every buying decision is EMOTIONAL.

Every. Single. One.

If you aren’t tapping into people’s emotions, you are blowing it.

[——————-Commercial Break-——————–]

 How To Build An Email List With Postcards
People who subscribe to your email list from a postcard
are WAY more valuable to you than other subscribers.

They will stay on your list longer and most of the time they will buy more.

So how do you build an email list with postcards?

Here’s just one way:

Instead of using a phone number as the response mechanism on your postcard,
you simply make your call to action say something like this…

“Send me an email and I’ll reply with all the details,
my email address is blank@blank.com”

When they send you an email you can have them automatically subscribed to your
auto-responder and it will send them the info they requested and voila,
they are on your list.

It works way better than having them go to an optin or squeeze page.

There’s much less resistance to them sending you an email versus them giving
you their email, although in the end, it’s the same thing.

If you liked this little tip, my friend Luke Jaten and I are doing a
teleseminar on Thursday night all about ways that we’ve used
direct mail and the internet together to magnify the power of both mediums.

You don’t have to register for it. Just mark your calendar.

Here’s the call info:
Thursday April 25th at 6PM Pacific Time
Phone: (773) 897-0046
Attendee Conference ID: 36185#

Should be educational and entertaining.

[—————— End Commercial Break ——————-]

Don’t be afraid to upset people. Just be yourself.
(How many times have I said that lately?)

Just don’t be lukewarm.

Your list will love you for it and they will become FOLLOWERS instead of just “optins”.

See you on Thursday night for our live training.

Here’s the call info again:

Thursday, April 25th at 6PM Pacific Time
Phone: (773) 897-0046
Attendee Conference ID: 36185#


Matt Trainer

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