The blood-stained paper reads…YOU DON’T HAVE WHAT IT TAKES…

Time: 11ish AM
Date: Today

Blinking open my eyes. I’m squinting from the sun streaming in the open balcony door.

In that foggy pre-awake state, I realize I’m lying on the floor next to the balcony. As the grogginess subsides I see the paper.

And the blood. There’s blood everywhere.

Not a lot, but enough to be pretty alarming. What the hell happened?

Then I see the paper and my heart stops. The memories come rushing back like a tornado.

The blood-stained paper reads:


It’s in all capital letters like someone is screaming.

And it’s in my own handwriting.


I have a story to tell you. It’s a story of love, hate, success, failure and redemption.

And as weird as it sounds, it’s a story about Internet marketing.

Let’s go back to the year 2006 and start from there.

I was living in Los Angeles working as a freelance web designer and programmer.

It was not a bad gig. I got to rub shoulders with some celebs and do some cool websites for a few TV shows you’ve definitely heard of.

The pay was pretty good too. But I, of course, wanted more.

See, I’ve always been entrepreneurial(man why is that word so hard to spell?!).

Even from the young age of 8, I started my own newspaper business where it didn’t exist before in our small town. I had to create the market and then keep selling it monthly. (Lots of lessons there. More on that later.)

Even from my oldest memories I KNEW in my heart I would be very successful someday. My dad always told my I would be.

My father was also a died-in-the-wool entrepreneur. He never had a real “job”.

My dad was one of the smartest people I’ve ever known. He read STACKS of books every week. I’ve never seen anyone read so much.

He had an encyclopedia brain. He dreamed of one day competing on the TV game show “Jeopardy”.

He would watch that show every day and keep score as he played along with the contestants on the show. He ALWAYS knew the answer to every question no matter how obscure. It never ceased to amaze me.

He also had the “skill” of finding the weirdest ways to make money.

Here’s just a partial list of the businesses he did with varying degrees of success:
– Movie theater film delivery
– Roofing foil sales (yeah I don’t know either)
– Used cars (from our front yard of course)
– Drive-in theater consulting
– Even a short stint as a landlord

We went through a few boom/bust cycles but never really had a lot of money growing up. He just didn’t apply himself enough or push the envelope to ever make any real money.

I now believe, he just didn’t have what it took.

Ok wait…before you think I’m mean…maybe he did. But I never saw him do anything to his FULL potential. He never really pushed himself.

It still saddens me a bit.

So after living my entire childhood watching him “fail”, I told myself I’d always try to push harder.

Because of that I’ve only ever had one REAL fear…

The fear of not living up to my potential.

Like Gary Vaynerchuk in this video I really have one HUGE thing…


He simply doesn’t know how to be anything BUT successful. He doesn’t know how to do anything BUT live up to his potential.


You don’t have it.

You don’t have that DNA.

You’ve never hustled.

You didn’t grow up with the right opportunities.

You think growing up with opportunities matters.

You don’t know how to take currently available opportunities.

You complain a lot.

You don’t see the big picture.

You might have a map, but you’re really bad with directions.

You expect handholding. “Oh if only someone would show me how…”

You think you’re entitled to rewards.

You place blame on others instead of taking control and figuring out what went wrong.

You half ass projects and say they’re failures.

You rarely, if at all, launch projects in the first place.

You don’t seek specified knowledge.

You buy a lot of information – courses, webinars, seminars, conferences – and let it all go in one ear and out the other.

You haven’t learned the very basics of doing work online.

You think “I’m not a techie” is a good excuse.

You haven’t learned the slightest bit about how a real business works.

You don’t enjoy producing content.

You’ve never studied classic marketing or sales literature.

You’ve never written an advertisement.

You’ve never made a sales call and expect to make thousands of dollars in sales overnight.

You waste a lot of time on things that don’t matter and then whine that you don’t have enough time to do the things that do.

You spend your free time thinking about doing something.

You tell anyone who will listen what you’re going to do.

You never do anything.

If you hate me now, it’s only because some of that was true (or maybe all of it).

In the next post I’m gonna show you how to make it ALL false.

Time to create your own luck.

Talk tomorrow,
Matt “Making Luck” Trainer

P.S. This series is all about my new project and how to create your own fortune (luck) in ANY circumstance. Over the next few days I’m gonna show you how to never worry about money EVER again.

Plus I’ll reveal EXACTLY how to create massive wealth and your own luck…AT WILL.

Stay tuned.

Matt Trainer

Click Here to Leave a Comment Below

Mitch - April 9, 2012 Reply

Sick dude!!

Steven - April 9, 2012 Reply

Wow, looking forward to this!

William Baranowski - April 9, 2012 Reply

OUCH! That hurt! May I have another?

Anthony James - April 9, 2012 Reply

BRING IT ON Bro ……………. !!!!!!!!!!!!!!!!!!!!!

Deb - April 9, 2012 Reply

What William said…..

Colin - April 11, 2012 Reply

This hooks up!
Totally agree and anticipating the rest of the story

DavidNThao - April 13, 2012 Reply

Stellar, NO LIMITS… RIGHT ON, MATT over the top stuff Matt. Let’s make some real Noise… The Dirty Secrets this man should not be allowed to tell.. ha Go Matt Go Matt Go

James Z - April 14, 2012 Reply

That’s me in a nut shell. How can I overcome sales call reluctance with these limiting beliefs?

From Matt: Stay tuned to my emails. That’s coming.

Clint Gray - April 17, 2012 Reply

Gotta hustle and get some fire! I’m in the game. Bring it on!

Karol Gajda - May 1, 2012 Reply

Nice work. 😉

From Matt: Thanks Karol! Love your stuff. Added you to my list on the sidebar of people I ALWAYS listen too. Keep up the good work.

jaimecruz - June 25, 2012 Reply

Love to work with you,I KNOW it will be as good as it sounds “Project Luck” Looking foward to our big success.

From the “Sunshine State”, Florida

Mary Reilly - June 26, 2012 Reply

Yup, was ready to go off on you. Almost everyone I said yup thats me and how many times have I said that one? Well I fired up to make my own luck. (of course with your help 😉 )

Heidi Halloween - September 10, 2012 Reply

This is me right here:

You spend your free time thinking about doing something.
You never do anything.

Magical “more”…as you call it.

Thanks for the slap.

Leave a Reply: